Stella Smith & Associates
|Client||Stella Smith & Associates|
|Project||Website design & build|
Stella Smith & Associates is a successful business consultancy based in Salisbury which aids leading organisations boost performance through strengthening people skills and confidence in management and leadership. Stella set up her business in 2006 and since then has worked with a small team of Associates to deliver a range of assignments across Europe and Africa in both commercial and not-for-profit environments.
Stella Smith approached Tidal Studios initially seeking an updated website but as the project developed she also took the opportunity to work with us to define and develop her business strategy. Working closely together on this, we developed a more clearly defined brand with a strong message: that small changes in key positions can have considerable positive effect across an entire organisation.
Using this idea, we used the theme of small droplets creating ripples which oscillate into the wider business environment. The metaphor was then visually progressed from small streams growing into streams, rivers estuaries and eventually reaching the ocean. It proved to be both a powerful and effective message and provided clarity to Stella’s working practices.
We used a number of licensed library shots to portray this hydrologic cycle as well as a short piece of video footage on the home page to introduce the over-riding message.
As well as updating the website we also developed the company logo to be clearer, more contemporary yet simple and to-the-point. Using Stella’s supplied text content we also rewrote much of the copy to be optimised for Google Search and completed a thorough SEO compliance for the site.