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Hi-Nets are a Hampshire-based company that designs, manufactures and installs high performance sports netting for a global market (including North America, Europe, the Gulf States and the Far East). The netting is used extensively on golf courses, sports stadia and public amenities.
Hi-Nets is a well established global leader in their industry and was looking to consolidate and expand their brand to help them compete in a surprisingly competitive field.
They approached Tidal Studios to develop their brand and produce a new website. After discussing their aims and objectives and researching their market, we first evolved their logo, creating a more streamlined design and incorporating the golf ball motif. Lettering was tall and elongated to reflect the height that many of their netting systems reach. Colours were bold and primary.
The website originally developed from a brief from the client to recreate the revolving tiles effect made familiar by the Microsoft Windows home page. The animated effects were eventually minimised but the grid-like structure was retained using the primary colours from the logo. The main home page and header images were created in Photoshop and other images were supplied by the client. Text from the original website was rewritten to be optimised for search engines. Calls to action and contact details were prominent.