Oceans to Earth are a local community-based charity focussing on environmental concerns. They promote environmental awareness and offer sustainability consultancy services to businesses and education. They are are a real ‘hands-on’ operation, teaming up with other local and national organisations to co-ordinate real change and environmental protections. Founders Jake Sculthorp and Rosie Bailey originally set up the organisation (initially called GoPladdle) in 2018 by literally litter-picking the harbour using their kayaks. 

They initially approached Tidal Studios to design them a website for the Big Harbour Cleanup. After working with them for several years and designing their website for GoPladdle, Jake and Rosie found themselves with many side projects and decided to put them under one banner. This is where Oceans to Earth was born; they approached Tidal Studios with a project to help them rebrand the company under a new name. Tidal Studios have since redesigned their new logo, and created their new website. 

We approached Oceans to Earth as being an umbrella organisation for all of their environmental activities and projects. We began with designing a new logo, creating a harmonised ‘ying and yang’ motif comprised of a wave and a leaf. We used a strong, clear colour scheme and a ‘friendly’, informal typeface. Colours were then migrated across to the website design which acts primarily as a hub for all of O2E’s various projects and a point-of-reference for any interested individuals, businesses and schools. We’ve also designed a series of merchandise, including sustainably sourced clothing, which will be available to purchase online in the near future.