Wilkswood Reggae Festival
|Client||Wilkswood Reggae Festival|
|Project||Website design & build|
|Display Banners & Posters|
|Programme design & print|
The Wilkswood Reggae Festival is an annual music event taking place in the Purbeck countryside in Dorset. It is jointly organised by Dubwood, a commercial collaboration between members of Dubheart, an international acclaimed reggae band based in Bournemouth, and the owners of the Scott Arms in Kingston.
The first festival was held over a single day in 2015 and it was greatly expanded in 2016 to feature a stellar line-up over three days and with an expanded capacity. Tidal Studios was involved from the festival’s inception and was commissioned in early 2016 to produce and develop the festival’s brand and audience reach.
A new logo was designed to provide identity; it has a interchangeable function in order to accommodate different line-ups for each festival. The logo was used across a range of printed materials including posters, flyers, banners, t-shirts, wristbands and advertisements.
Tidal Studios designed and built a responsive content managed website with strong SEO function, including crafted copywriting and social media integration. A news blog allows news stories about ticket sales, artists and other promotions to be easily uploaded and shared to Facebook. By careful targeting, the Facebook page gained over 3,900 Likes in just under a year and news posts consistency achieve a Reach of over 15,000 views.
An ecommerce merchandise page was produced for the website selling t-shirts (to be either posted or collected from the festival office); this facility is to be expanded to sell a wider range of products in 2018.
A festival programme was designed and produced providing festival goers with daily set lists for each stage and a map showing the various stages, food stalls, facilities and other entertainment; the map was also produced as several banners around the festival site.
Tidal Studios wrote two press releases prior to the festival and delivered them to a range of national and local news publications as well as many music magazines and websites; several media outlets, including Bournemouth Echo and Visit Dorset, ran the main press releases.