Mark Bauer is one of the UK’s top landscape photographers. His brooding, atmospheric photographs of, in particular, the Dorset coastline have marked him out as one of the leading proponents of his art. As well as selling prints of his work, Mark is also a published expert on photography with several books and regular columns in photography magazines. He also runs a series of hands-on photography workshops both as Mark Bauer Photography or in conjunction with his colleagues on the Dawn 2 Dusk workshop collective.

Mark approached Tidal Studios to produce a brand new ecommerce website to display and sell his images and to publicise his commission and licensing work. The site was also needed to present his photography workshops and enable users to sign up for his photographic tuition.  

As most web designers will probably tell you, it’s the images that make or break or site and we were blessed with some of the best images possible. We kept the web design simple and easily navigable and let Mark’s images do all the talking. We created an online gallery which exhibited his images and enabled users to purchase prints online at various sizes. Because the site is content managed, with a small amount of tuition from us Mark is now able to upload new images to the gallery which become automatically available for sale.

We also created a page to provide information about Mark’s photography workshops where he takes individuals or small groups out into the field to teach and hone their photographic techniques. The workshops can be booked online or, as an alternative, users can purchase vouchers for friends or family to be redeemed towards the cost of a workshop. 

As well as Mark’s photographs, there are also pages about commissions, licensing, gallery sales, published magazine images and articles and books that he has published.

We had previously redesigned the Mark Bauer Photography logo which he is now using not just on his website but on his business cards, stationery and other marketing material. In addition we also produced a new logo for Mark’s sister photography workshop business, Dawn 2 Dusk.